2023 Toyota Prius Aims to Dominate Hybrid Market—More than Ever

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2023 Toyota Prius Aims to Dominate Hybrid Market—More than Ever
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With some help from its plug-in sibling, the Prius Prime.

, in addition to reducing weight. A 2 hp bump is available if you opt for the new Electronic On-Demand all-wheel-drive system, which functions through a high-output Interior Permanent Magnet motor driving the rear wheels. Not that anyone is counting, but the FWD and AWD models jog to a 0-60 mph time of 7.2-seconds and 7.0-seconds, respectively.

Normal, Eco, and Sport drive modes are available, with the main differences being the level of accelerator pressure and accompanying mileage or performance benefits. Combining drive modes and a new powertrain, Toyota says this will be the most efficient Prius ever, with an optimal 57 mpg in front-drive trim.

Both the Prius and Prius Prime will be available with a 12.3-inch audio multimedia touchscreen, with dual-phone Bluetooth connectivity and wireless Apple CarPlay or Android Auto., will be available in three trims as well, sold as SE, XSE, and XSE Premium. The Prius Prime uses the same 2.0-liter four-cylinder engine, but it produces 220 hp and a 50% increase in range over the previous generation's 25-miles of all-electric range.

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