Performances and awards will roll out across BBMAs and Billboard social channels, as well as via BBMAs.watch, on Sunday, Nov. 19.
show ratings on traditional TV platforms have been declining, even though fan engagement in the form of social media is up. Fans want the buzzy moments and maybe to find out who won, but they aren’t as inclined to sit for three or four hours and watch the show unfold in real time.
Mesevage: When conceptualizing a newly reimagined BBMAs, it was important for us to put the artists and fans first, leaning into the existing viewing habits of today’s audience to create an awards show that speaks to a new generation. Similar to how music consumption has shifted, with 85% of music consumed digitally, how fans engage with their favorite artists and view content has also shifted.
Mazareas: This is a true collaboration between the artists, dick clark productions, and some amazing creative partners. We’ll collectively develop each concept, build a bespoke execution plan based on that vision, and then jump in together. The BBMAs team is heavily involved in all phases of the process, but our core goal is to facilitate the artist’s vision and help that vision come to life. Each production is completely unique.
In the absence of a live broadcast, will there be opportunities for spontaneous moments that often arise at awards shows? With TV ratings, it’s very clear how many people watched the show, but how will it be measured here?How else will you evaluate the success of the show?
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