New VIP+ Analysis: Outlay on small-screen advertising reached new heights in 2021 for most industries, but networks are shifting resources.
Pharmaceutical and medical spending was up by $1.7 billion from 2019, an increase of 44%. Given that 2021 was the second year of a global pandemic, this may not come as a big surprise. Other industries to see a marked difference in spend from 2019 were politics, government and organizations , home & real estate , health & beauty , insurance and travel .
As noted above, while remaining the overall top spender, TV network spending fell by $600M in 2021 and was the only industry in the top 10 to see a spend decline. Many of the industries to see the greatest increases in spend versus 2020 are ones that benefit from a more open economy.
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