Mark Travers, Ph.D., is an American psychologist with degrees from Cornell University and the University of Colorado Boulder. He is the lead psychologist at Awake Therapy, a telehealth company that provides video and telephone psychotherapy, counseling, and coaching to individuals in over 40 countries worldwide.
“Retail therapy” has transcended its frivolous connotations to become a culturally acknowledged method of coping with the pressures of modern life. Buying things you may or may not need attempts to fill a void, bring comfort or simply lift spirits during challenging times. A 2014found that people often turn to shopping as a way to deal with sadness mostly because the act of shopping provides a sense of personal control in situations where individuals might otherwise feel powerless.
With that in mind, here are two ways retail therapy can be harnessed to bring couples closer together.At first glance, it might be easy to brush off a partner’s penchant for shopping following life’s setbacks as frivolous or imprudent. Witnessing your significant other reaching for their wallet at the slightest sign of stress can indeed be frustrating. But, as with most things in relationships, understanding is key.
The objective isn’t to eliminate retail therapy but to help your partner find a balanced and healthier way to process emotions. Remember, the way an individual approaches shopping can tell you a lot about their personality, values and past experiences. By embracing retail therapy as a bonding experience, not only do you get to understand your partner better, but you also create a supportive environment that encourages growth and emotional intimacy.
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