What does 'effortless French girl style' even mean anymore?
Fashion world, we need to talk about your language. Not the foul language — Vetements "you fuck'n asshole" tops, et al. — but the lazy language. Or should I say effortless? There is a batch of words permeating runway recaps, trend stories, celeb style posts, Instagram captions and product descriptions with such frequency, they're effectively meaningless. I'm talking about off-duty, statement, sleek, minimal, refined and the like.
What I've absorbed in recent years is that T-shirts made from cashmere are trumpeted as modern luxury essentials, a phrase also applied to Good Jeans, loafers made in Italy — most likely D2C crafted by artisans — and the contemporary brand Vince . Neiman Marcus has an in-house brand literally called Luxury Essentials. Modern luxury, sans essentials, is applied to anything expensive but with clean lines: Balenciaga trouser shorts, Tibi midi skirts, Roksanda column dresses.
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