It's never been a better time to invest in AAPI-owned beauty brands like Tower 28, DAMDAM, Superegg, and more:
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The business of beauty is inherently personal for the wearer, down to the pitch-perfect foundation shade. But the products that land in the medicine cabinet often reflect a broader story about shared values, experiences, and aesthetics, as well as which makers one chooses to support. While the past few years of the pandemic have been hard on many, they’ve proven particularly challenging for members of the AAPI community in the United States, which has faced a horrific rise in racially-based violence. According to afrom the Center for the Study of Hate and Extremism, the number of anti-Asian hate crimes increased by 164% between the first quarter of 2020 and that of 2021, resulting in an atmosphere of underlying fear and, by extension, rising solidarity.
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