Fourteen theaters in the United States remained opened at the weekend box office according to recent reports obtained by Deadline, 13 of them were drive-ins. Those locations standing tall in the CO…
It’s possible that some of these theaters might be playing Universal/DreamWorks Animation’s this coming weekend, but no one is really banking on it as the film’s biggest cash grab and primary means of viewing remains on-demand in homes for $19.99 . No on-demand grosses are reported as there’s no universal means ala Comscore to provide up-to-date and simultaneous revenue reporting like there is with ticket sales.
As depressing as it may be to read this report, it’s more about those small theaters who are braving it at this time in a nation in which the exhibition infrastructure has been forced to shut itself down out of safety from COVID-19 and into debt. Let’s just hope the studios are being generous on rental terms as these drive-ins vie to give moviegoing a pulse, as slow as it may seem.
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