Billboard's new series, '12 Hours With' kicks off with Maluma giving an unfiltered look at his 'Papi Juancho' tour.
"I'm here to represent my culture, I'm here to represent my country and, of course, the Latin culture. That's why we're here to celebrate this Latin month," Maluma says in the video."We're a big family around the world, it doesn't matter if you're from Colombia or Venezuela, El Salvador, we're all Latin and we have to support each other.
The nearly 12-minute episode takes viewers backstage with Maluma between his last rehearsal and first concert. In between, the"Hawái" singer talks values, importance of family and his humble beginnings in his native Medellín, Colombia. "I started singing because I wanted to help my family," says Maluma, who at the age of 14 saw his family go through a financial crisis. "I wanted to help my family because I saw things were missing, like food. I was trying to resolve it. We, as Latin, we were raised like that, our priority will always be our families."
Maluma, whose"Hawái" is up for song of the year at the Latin Grammys, continues his CMN-produced trek throughout the U.S. and Canada. "I wanna be that example that dreams do come true if you work hard," adds Maluma."Latin people around the country can connect with me because if you leave your country to pursue your dreams, it's a hard thing to do but we're all doing it.
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