10 ways to cut your wardrobe’s carbon footprint in 2022.
worth of unsold stock. Perhaps, if you’re a fashion retailer, the simplest way to avoid this is revisit how fashion used to operate and simply make what you sell.
Operating on a made to order business model not only reduces waste and preserves resources, it means you can offer customised options such as made-to-measure fits or custom colourways, further personalising the relationship between the garment and the wearer. On-demand makes a lot of sense for small batch makers, but even if you’re looking to expand, you can still use the model. Thanks to innovations in manufacturing tech, there are now plenty of factories who offer the service too.
The key is asking yourself some questions during the design process. Could this easily be taken apart? Could this be made into something else? Am I willing to take this back when my customer is finished with it? Am I just adding to the waste problem? From there you can devise the answers. Take inspiration from
and create online tutorials for turning your garments into something new, re-sell unwanted garments which are returned to you, or design your pieces to be easily broken down for reuse and recycling, skipping things like adhesives and mixed materials.Most people buy according to occasion, or use; say, a sequin dress for a party or a tote bag for shopping.
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