When product placement is bad, it’s baaaaaad.
You would think that a movie that mostly features one protagonist trapped in a canyon doesn't exactly offer a ton of opportunities for product placement. But you'd be wrong! Because James Franco's unfortunate hiker empties his belongings, which conveniently includes a Capital One card. What's in your wallet ...
This movie was essentially a feature-length advertisement for Nintendo. Never mind the fact that it's all a build-up to the big competition event where impressionable young viewers were introduced to 'Super Mario Bros. 3.' There is literally a scene where Beau Bridges and Christian Slater -- as the father and son looking for runaways Fred Savage, Jenny Lewis and Luke Edwards -- get distracted by the Nintendo 'Teenage Mutant Ninja Turtles' game.
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