It's not just about an ad or presentation. Content should grab your audience and excite them—here's how to do it.
5. Determine if you need people to see or hear you.
Should there be photos? Video? Audio? Infographics? Is it enough to keep your creative content static, or should it be more dynamic ? has thousands of stock photos that are designed to be appealing, not boring, which can help you understand this concept and apply it effectively.Think about who's going to see this . Try to empty your mind and truly see it from their perspective. What would they notice first? What message might they get from your content? Would they be excited or bored? This also relates to feedback: Sometimes it helps to ask potential audience members whether something is landing with them or not.
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